Not for Profit organizations promote the change of behaviors that have a negative impact to the environment and to the community.
Such behavior are associated with causing diseases or environmental degradation. Various strategies have been used to help people quit smoking, prevent HIV-Aids, Prevent Malaria, improve dietary intake, reduce lifestyle diseases, improve sanitation, water purification, improve maternal health or even conserve forests.
Persuading people to change behavior without supportive structures does not lead to behavior change. Most campaigns end without any change, or with minimal change that is not sustainable.